Writing Events Listings for Book Week Scotland 2018

Titles DescriptionsTweets


Titles: Short, sweet and memorable (80 characters or fewer)

1.       Keep it snappy. Grab your audience quickly with an event title of around 80 characters.
2.       Name your performers. If you have an author, workshop leader or storyteller at your event, give them a shout out in the title.
3.       Make it exciting. Last year, BWS had more than 400 public events. Make sure yours stands out with an intriguing title. 
4.       Stay simple. Coming up with cool titles is a lot of fun, but they need to be very easy to understand.


Title examples

Bad titles:

• Billy Crimerton will come for a chat about his novels and why he likes writing about crime
• Crime Event with Billy Crimerton
• Billy Crimerton’s Blood Bath

Good titles:

• Dismembering the Facts: a Conversation with Billy Crimerton
• Crime Author Billy Crimerton Gets Bloody
• Billy Crimerton Writes with Blood!


Descriptions: Clear, interesting and honest (200 words or less)

1.       Show off your event. Write the kind of description that would tempt you! Keep it under 200 words (too long and readers give up) and focus on the most important details.
2.       Be honest. Don’t try and big up your event so much that you’re making unreasonable claims about the size/author/content. Stick to the facts, they’ll be enough.
3.       Include essential information. Is the event for adults or children? What are the names of your speakers/chair people? Will there be a book signing?
4.       Highlight the details.  If your event has extras (free refreshments, surprise guests, prizes) don’t forget to mention them.
5.       Break up your text. Paragraphs are brilliant for making event listings easy to read, so break your description up. Think: Intro – main description – conclusion.
6.       End on a high.  Leave readers feeling fired up about your event, give them a good reason to come along in your final sentence.


Description Example:

Dismembering the Facts: a Conversation with Billy Crimerton

Set in the atmospheric church at Wynd’s End, award-winning crime writer Billy Crimerton will be joining Marie Chairs for an in-depth discussion about the bloody details of writing crime fiction.

Having just published his fourth novel, The Perfect Crime, Crimerton is accustomed to paying attention to the finer points of the business of murder, where every scene has its purpose and no one is completely innocent. In this intimate evening event, Crimerton will shed  light on what it feels like to play god on the page and talk us through how he takes the little details and uses them to turn a simple story premise into a layered and captivating novel that rings true to life and sends chills up the readers’ spine. Chairs will begin the discussion by asking the questions everyone wants answered, but later in the evening she will throw open the floor and invite you to ask your own.

Book your free ticket now! And after the event, stick around and enjoy a complimentary drink and chat about The Perfect Crime while waiting for your chance to have your book signed by the master crime writer himself.


Tweets: Tiny, fun and informative (240 characters or fewer)

1.       The shorter the better. On Twitter, you only get 240 characters to sell your event and 20 of those are likely to be taken up with a url, so only include the most important information.
2.       Include a link. Adding a url to the web page of your event makes it much easier for readers to find out more or book tickets, so leave space for one if you can.
3.       Use # and @s. If you know your author/venue/speakers are on Twitter, include their @ name in the Tweet and if you add the #BookWeekScotland tag, more people will see your tweet.


Tweet examples

Bad tweets:

• Billy Crimerton is an amazing crime writer who’ll be appearing with us for Book Week Scotland.
• 7pm, 25.11.16 Billy Crimerton at the library.

Good tweets:

• Author Billy Crimerton talks about the murder business in an atmospheric chat with Marie Chairs. 7pm, 25.11.16. www.eventlink.com  #BookWeekScotland
• Mad about Murder Mysteries? Hear crime writer Billy Crimerton dish the dirt to Marie Chairs at 7pm, Wed, 25.11.16. www.eventlink.com  #BookWeekScotland